Our Campaign

Know Your Flood Risk is a campaign with a mission to raise awareness of the risk of flooding from all sources - not just from the river, sea, or a visible water course.

In spite of increased incidents of flooding in recent years, our latest YouGov survey* revealed that 67% of people in the UK reported that they have never checked the flood risk level of their home.

The majority of flood insurance claims are for surface water flooding where there is no obvious water to alert a homeowner to the potential risk. Being flooded is an appalling experience. Know Your Flood Risk campaign provides essential practical guidance to enable homeowners and property professionals to mitigate against and prepare for the risk of being flooded.

We have recently launched a property-specific flood report for homeowners to help identify the potential risk, as well as whether they will be able to obtain insurance at standard terms.

By signing up to our campaign you will be joining a community of organisations whose goal is to raise awareness of flood risk. As a united voice, Know Your Flood Risk and its members aim to keep flooding high on everyone’s agenda and ensure homeowners and businesses are not only aware of the risks they face, but also how to mitigate them.


* The YouGov research was conducted in February 2015, and polled 2,169 adults in the UK.

More about Mary

Mary has been flooded herself on many occasions and has extensive experience in supporting and advising the victims of flooding during their recovery. She has championed promotion of individual flood protection and resilience and is a passionate advocate of empowering communities to recognise and take responsibility for minimising their collective flood risk.

Mary has represented the ‘voice of the flood victim’ at government level, she appears regularly on national TV and radio during a flood event, and speaks at many flood risk management national and international conferences.

Mary is the Chief Executive of the ‘Know Your Flood Risk’ campaign, the Chair of the Flood Protection Group for the Property Care Association and a member of the Regional Flood and Coastal committee for Anglian Northern. She also runs a consultancy (MD Associates) specialising in raising awareness of flood risk, how to militate against it and recover from it. She regularly works alongside Local Authorities during community engagement events and is currently employed to engage with communities at risk of surface water flooding, as part of the ‘Pathfinder Project’ for Northamptonshire County Council.

Mary is the co author of The Guide to Flood Recovery, The Home Owners Guide to Flood Resilience and A 4-Step guide to preparing a Household Emergency plan.

Mary was awarded an OBE for services to the environment in the Queen’s Birthday Honours list in 2009. In Dec 14 she was awarded an HonRICS, in recognition of her high profile standing up for the public interest regarding flooding. Mary was also given the ‘Voice of the Customer ‘award and the CII Public Interest Awards 2015.

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